SuperLight
Aston Martin | Experiential
Challenge:
The Aston Martin DBS Superleggera, the lightest and most powerful car in their history. How could we communicate the key essence of the car, without anyone driving it?
Speaking to the soul:
By transforming a car launch into an immersive light installation.
The campaign:
Set in the iconic London Roundhouse, we used light as our graphic language, demonstrating the car’s stunning power and lightweight elegance.