Smart investors
Barclays | OOH & digital
Challenge:
People think that being a smart investor requires the proper skills and training. This means that they are often scared to risk their own money, as they fear losing it.
Speaking to the soul:
By showing people that they already have the skills to be a smart investor.
The campaign:
OOH and print campaign to inspire people to unleash their inner smart investor. As well as a series of “Investor Testor” games, proving to people that they already have what it takes.
Investor tester digital execution. Giving people the opportunity to play five quick fire games to see if they’ve got the personality traits of a smart investor.