React Squad
Nike | Digital
Challenge:
With the impending release of their latest running innovation, Nike React, Nike wanted to build deeper relationships with retail staff and turn them into brand ambassadors.
Speaking to the soul:
We didn’t want to train staff. We wanted to build a squad.
The campaign:
We created a fully reactive and gamified platform for retail teams. Responding to each individual’s profile, the more you train, the more you unlock unique events and content.
Results: 1.4k sign-up in the first week. With 87% engaging with the content.
