My Bentley World

Challenge:
Create an app that infuses Bentley with a new, modern spirit. All while cultivating an exciting community of Bentley owners online.

Speaking to the soul:
With a new tone of voice. One that represents the duality at the heart of Bentley. The swift exhilaration of driving a Bentley, as well as the refined luxury they are famous for.

The campaign:
Our app brought to life our new tone, with new content and new community features that allowed owners and fans to share their love of the brand.