Water safe

Kaspersky | PR

Challenge:
According to the United Nations, 2.1 billion people across the world lack access to safe water. In some parts of Africa, for instance, people walk up to 10 miles just to find their nearest clean water source.

Speaking to the soul:
Technology isn’t the future if people can’t be a part of it.

The campaign:
This International Water Day, we’ll create an antivirus kit that doesn’t protect computers, but people instead.

Note: This was our Covid project. We did so much work for it, but circumstances meant we couldn’t push this over the line.

Concept film

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