
#XboxArt
Xbox | Influencer, eCRM & social
Challenge:
Xbox were struggling to prove that they had a passion for the games that their fans loved.
Speaking to the soul:
By creating game-changing art with the help of our passionate, game-changing community.
The campaign:
A digital, social and influence campaign, where we commissioned several game loving artists and influencers to produce an exclusive piece of artwork for Xbox. Fans could win these one-off art prints.