The Bentley Inspirator

Bentley | Digital

Challenge:
With hundreds of paints, hides, veneers and more, every Bentley comes with millions of possible options. And going through them all was a very tedious job for high-net worths.

Speaking to the soul:
By making luxury purchases feel like an emotional experience and not a rational chore.

The campaign:
A digital innovation project, suggesting a personalised Bentley specification based on your subconscious, emotional reactions to a branching narrative film.